Firms who have already done it
Accountants and bookkeepers showing what they built or adopted this year, what it cost and the hours it gave back. Measured, not estimated.
Wednesday 11 & Thursday 12 November 2026 · Online · Free
AI in Practice: What Worked, What’s Next
Two days with the firms using AI and the people building it — what they shipped this year, what it cost, what it saved, and what they would do differently.
Day one is what firms actually built and used in 2026. Day two is what to plan for in 2027: pricing, hiring, the tools worth your time, and who is responsible when AI gets it wrong. Free to attend, and every session is recorded so you can catch up later.
- Sessions
- 12
- Days
- 2
- To attend
- $0
Save your seat
Register free — it takes 30 seconds
You’ll get the lineup as it’s confirmed, your CPD certificate afterwards, and the recordings whether or not you make it on the day.
Register free →Name and email, nothing else. Free, online and recorded, with a CPD certificate emailed after the event.
Read · The first summit
We ran this in June. Every session is still free to watch.
The first AI in Practice Summit ran 17 sessions with 20 speakers — firm owners and bookkeepers alongside the people building the software they run on.
All of it is still online, each session with a written summary, the key points and a full transcript. So you can read one in five minutes or watch the whole thing — no signup, no paywall. November picks up where it left off, with a year of numbers behind it.
Watch June’s sessions →
Attend · How this one works
Learn from the people actually doing it
Both sides of the room, in one track. Firms show you what they built and what came of it. The tech partners building for the profession show you what they’ve shipped and what’s coming next. Everyone brings the detail — what it cost, what it does, and what it doesn’t do yet.
The people building the tools
Tech partners showing what they’ve shipped for the profession and what’s coming next — so you can see it working before you plan around it.
And what didn’t work
A whole session on what firms tried and dropped this year, so you don’t have to spend the money finding out yourself.
Watch · The two days
How the two days work
Twelve sessions in total, 10:00am – 4:15pm AEDT, both days. One track, so there is nothing to choose between and nothing to miss — and every session is recorded.
Day 1 · Wednesday 11 November
What worked in 2026
Firms and tech partners showing what they actually shipped this year and what it was worth — what got built, what it cost, and the hours it gave back. Including what got tried and dropped.
Six sessions · a 60-minute keynote, then 45 minutes each
Day 2 · Thursday 12 November
What to plan for in 2027
Where pricing, hiring, tools and responsibility are heading, and what to do about it — finishing with a plan for your first 90 days of the year.
Six sessions · two 60-minute keynotes, 45 minutes each in between
Want to know what the sessions are like?
We’re confirming November’s speakers now, so we would rather show you June’s programme than publish a lineup that might change. All 17 sessions from the first summit are online and free to watch, with a summary and a full transcript on each — that is the standard we are booking to.
See June’s full programme →
Register and we’ll email you each November session as it’s confirmed.
Register free → Can’t make those times? Register anyway — we record everything.
Attend · June 2026
Who spoke in June, and on what
20 speakers took part — practitioners running firms, and the people building the software they run on. Here is every one of them and what they covered, which is the best guide we can give you to November. Click any session to watch it, read the summary or search the transcript.
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Brian ClareFounder · Blueprint Accounting -
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Katie JohnsonFounder & CEO · AFI Balance -
Liam McNamaraCo-founder · Project Everence -
Mark WickershamChartered accountant & founder · Effective Pricing -
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Nick FergusonHead of Professional Services & AI Solutions · Strategic Group -
Peter MagnaSales & Marketing Director · Iridium Business Solutions -
Twyla VerhelstVP of Industry Relations & Community · Karbon - Ben WalkerFounder & Director · Inspire Accountants
- Anderson Peter GeorgeCo-founder · Quanto
- Beau GaudronPartner · Growthwise
- Damon AndersonFounder & Author · A to Z of AI Accounting Software
- Dave SellickFounder · Siggrove
- Electra FrostPublic practitioner & accounting technologist · Electrify / Digital Playhouse Foundation
- Inbal RodnayFounder & AI advisor · Theory and Motion
- Jonathan GauntFounder · Socket
- Jordan VickeryCo-founder · Vinyl
- Martin BrennanFounder · Onside Accounting and Tax
Every June session is free to watch, with a summary and full transcript — browse all 17 of them.
Read · What you’ll take away
What you’ll walk away with
- Real numbers from firms who have actually done it — not projections
- A look at what the tools you already pay for are shipping next
- The tools and workflows that got dropped this year, and why
- What AI output held up under review, and what came back
- How to price and package work that now takes a fraction of the time
- A clear plan for your first 90 days of 2027
Attend · The details
The details
- When
- Wednesday 11 & Thursday 12 November 2026 · 10:00am – 4:15pm AEDT, both days
- Where
- Online — join from your desk, no travel
- Cost
- Free. Every session, both days.
- Format
- One track, 12 sessions, all recorded
- Who it is for
- Accountants, bookkeepers and firm owners — sole traders through to 20+ staff
- CPD
- Included. Certificates are emailed after the event.
Register once and you’re set for both days.
Watch · Speak at it
Want to speak?
We take two kinds of session: a firm showing what it built or adopted and what came of it, and a tech partner showing what they’ve shipped for the profession and where it’s heading. Either way, bring the detail. You don’t need to be a polished speaker — you need to have done the thing.
What we ask every speaker for
- Day 1: what you built, shipped or started using and when, the hours or dollars it saved (measured, not guessed), one thing that didn’t work, and what you’d do differently.
- Day 2: one clear call about 2027 you’re happy to make on the record, and what a firm should do in the next 90 days to get ready. Not a list of trends.
- Either: show the thing working. A live screen share of real work beats a deck about it every time.
- Format: 45 minutes — about 35 of talking and 10 of questions. Keynotes are 60. Slides are optional; screen shares are very welcome.
Speak in November
Pitch a session
Tell us what you would cover in a few lines. We read every pitch and come back to you either way, whether or not it makes the lineup.
Pitch a session →Takes about five minutes. Nothing goes public until we have spoken.
Partner · Sponsor it
Get in front of the whole room
Because there is only one track, a sponsor reaches everyone in the room rather than a slice of it. Four tiers, thirteen slots all up, and they all close on 14 September 2026.
Platinum
1 available
One 45-minute session across the two days
Gold
3 available
Host one 45-minute session on the main agenda, in front of the full audience
Silver
4 available
A seat on the sponsor panel, one 45-minute session shared across all four Silver sponsors
Bronze
5 available
A 5-minute spotlight in the Sponsor Speed Round, a 30-minute session shared across all five Bronze sponsors
Already on board: Vinyl, XU Magazine, AccrediWise, Sterling.
Ask for the prospectus →
Book a call
June drew 1,850 registrations. We’re aiming for 2,000 in November.
How we protect the agenda
These rules are why the agenda is worth sponsoring in the first place. They go into the agreement, so everyone knows where the line sits.
- No sales demos in session slots. Sessions are built on evidence. A sponsor may nominate a client to co-present, which is the format that actually converts.
- Editorial independence runs both ways. The Firm does not approve sponsor content, and sponsors do not approve The Firm’s content. Speaker selection for unsponsored sessions stays independent.
- One tier per company. A Gold sponsor cannot also hold a Silver or Bronze slot.
- Attendee data is opt-in only. Registrants tick a separate box to be shared with sponsors. Sponsors receive only those who opted in.
- Materials deadline is 21 September. Logos, bios, session outlines and co-presenter details.
Sponsor the summit
Ask for the prospectus
Tell us roughly what you are after and we will send the full prospectus with what is still available, or book a call and we will talk it through.
Ask for the prospectus →
Two days, twelve sessions, free.
Register now and we’ll send you the lineup as it’s confirmed. Can’t make the times? Register anyway — everything is recorded, and CPD is included either way.
Register free →
The summit is powered by Vinyl
Vinyl is an AI meeting assistant built for accounting and bookkeeping firms. It sits in your client meetings, writes the notes, and turns what was said into actions and advisory work you would otherwise miss. It recorded and transcribed all 17 June sessions, and it is back for November.