Email
Newsletter sponsorship
A sponsor placement in the weekly email, which goes to nearly 32,000 accounting professionals.
Media kit · Advertise with The Firm
Put your product in front of nearly 32,000 accounting professionals
That is who gets The Firm’s weekly email. Here is how they read it, what you can buy, and the rules that keep them reading.
The audience
Who reads The Firm
- accounting professionals on the newsletter
- Nearly 32,000 accounting professionals on the newsletter
- open rate, last four weeks
- 30.1% open rate, last four weeks
- click rate, last four weeks
- 11.7% click rate, last four weeks
- registered for the June summit
- 1,850 registered for the June summit
- watched it live or on replay
- 986 watched it live or on replay
Who registered for the June summit
By role
- Accountant
- 1,234
- Bookkeeper
- 259
- Other
- 180
- Consultant
- 104
- Software vendor
- 45
- Student
- 6
By firm size (employees)
- Solo (just me)
- 282
- 1–3
- 395
- 4–10
- 478
- 11–20
- 266
- 21–50
- 201
- 51–100
- 91
- 101+
- 115
Source: Beehiiv, September 2026. Open and click rates are the average of the last four weeks of sends. Summit figures: HeySummit, June 2026 online summit.
Formats
What you can buy
On site
Site placements
Banner placements on the home feed, beside and below articles, and at the top of the jobs board. Each one is marked Sponsored, counts its own impressions and clicks, and links out with a sponsored attribute.
Events
Summit sponsorship
Sponsorship for the November summit is sold out. Tell us below and we will come to you first when 2027 opens.
Register interest for 2027 → Directory
Directory listings
The Tech Stack Directory lists the tools accounting and bookkeeping firms run, described by The Firm and priced in the reader’s currency. Plans add placement and distribution inside your category.
Listing is free. Paid placement is labelled.
See the partner plans → The rules
Why readers trust what sits next to your name
Readers who trust the page trust the sponsor on it. The summit rules go into every sponsor agreement, so you know where the line sits before you sign.
On the site
- Paid placement is labelled. Every ad slot says Sponsored, and a directory listing lifted by a plan says Sponsor on the card.
- Links say what they are. Sponsored links carry a sponsored attribute, so search engines and readers can tell them from editorial links.
At the summit
- No sales demos in session slots. Sessions are built on evidence. A sponsor may nominate a client to co-present, which is the format that actually converts.
- Editorial independence runs both ways. The Firm does not approve sponsor content, and sponsors do not approve The Firm’s content. Speaker selection for unsponsored sessions stays independent.
- One tier per company. A Gold sponsor cannot also hold a Silver or Bronze slot.
- Attendee data is opt-in only. Registrants tick a separate box to be shared with sponsors. Sponsors receive only those who opted in.
Enquire
Tell us what you have in mind
A few lines is plenty: what you sell, who you want to reach, and roughly when. We reply with what is available.
Common questions
Frequently asked questions
- How do I advertise with The Firm?
- Send an enquiry from this page with what you have in mind: the newsletter, site placements, the summit or the directory. We reply with what is available and when.
- Who will my advertising reach?
- Nearly 32,000 accounting professionals subscribe to the newsletter (Beehiiv, September 2026). Over the last four weeks it averaged a 30.1% open rate and an 11.7% click rate. 1,850 people registered for the June 2026 summit, and 986 watched it live or on replay.
- What formats does The Firm offer?
- Newsletter sponsorship, site placements on the home feed, articles and jobs board, summit sponsorship, and paid plans in the Tech Stack Directory. Listing in the directory is free, and paid placement is labelled.
- Can I see how a campaign performs?
- Yes. Site placements count their own impressions and clicks, and we share those numbers with you.