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Read · People

People and culture

Hiring, keeping and leading the people in an accounting firm, and the careers they build along the way.

Updated 27 September 2026

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Everything in people and culture

Leadership

Is private equity the only path for accountancy firms to survive?

Scott Heath 6 min read 29 Nov 2025
Leadership

Is partner buy-in outdated? Why young accountants are saying no to ownership

The traditional model of partner buy-ins is losing traction among young accountants, who prioritize flexibility and career growth over ownership stakes. As firms adapt, innovative pathways for leadership development are…

Allan Wilson 6 min read 29 Nov 2025
AI in Accounting

Turning ChatGPT Into the MVP of Your Accounting Firm

Twyla Verhelst’s H.I.R.E. framework and MVP Ladder for taking ChatGPT from personal use to firm-wide playbooks, with three use cases and a 30/60/90-day adoption plan.

The Firm 5 min read 29 Nov 2025
Technology

Accountants can reconcile Xero faster with a simple Chrome extension - Here’s how to do it

Discover how a simple Chrome extension can improve Xero bank reconciliation for accountants by leveraging AI technology. This innovative tool offers quicker matches and clearer insights, streamlining the process while…

The Firm 4 min read 29 Nov 2025
Technology

Why every accounting firm is becoming a mini software company

The Firm 4 min read 29 Nov 2025
Operations

Hidden costs, high rewards: a straight-talking guide to 1% efficiency for accountants

The Firm 2 min read 29 Nov 2025
Operations

Scaling with soul: safeguarding culture as your firm grows

Jason Robinson and Rebecca Mihalic on keeping culture intact while a firm grows: hiring slowly, exiting decisively, written non-negotiables and metrics that make capacity a shared game.

Jason Robinson 5 min read 29 Nov 2025
Operations

Stop drowning, start scaling: how smart firms make outsourcing & podsourcing pay off

Vipul Sheth and Eriona Bajrakurtaj on using outsourcing and podsourcing to win back partner time: picking the delivery model that fits, technology as the way in, and the culture that makes it work.

The Firm 6 min read 29 Nov 2025
Leadership

From solo start-up to a 38-strong remote firm: lessons from Onside Accounting’s rapid rise

Martin Brennan and Jordan Vickery on growing Onside Accounting from a solo start-up in June 2021 to 38 remote staff: a cash runway first, the early hires, a simple engine and culture as a system.

The Firm 5 min read 29 Nov 2025
Operations

Web3 accounting 101: a beginner’s guide for brave accountants

A beginner’s guide to Web3 for accountants: what public blockchains and digital assets mean in accounting terms, why clients may already be using them, and how to start learning.

Electra Frost 3 min read 29 Nov 2025
Opinion

Why Tyler Caskey refuses to sell himself on LinkedIn (and still lands million-dollar clients)

Tyler Caskey of Bean Counters posts 40 helpful pieces for every promotional one and still wins million-dollar clients on LinkedIn. How his value-first approach works.

Tyler Caskey 6 min read 29 Nov 2025
Hiring

$40K to hire a client manager? Are accountants being ripped off?

The Firm 5 min read 29 Nov 2025
Marketing

Personal branding feels gross, but here's why I do it anyway

Chad Barnier 5 min read 29 Nov 2025
Leadership

How forward-thinking accountants will win the next wave of success

The Firm 2 min read 29 Nov 2025
Operations

The real reason your practice management feel slow (and the 1 percent fixes that change everything)

Paul Murray of AccountKit on marginal gains in a practice: small, regular fixes to how the firm uses the tools it already has, and a habit of continuous improvement that compounds.

The Firm 4 min read 29 Nov 2025
Hiring

Stop hiring, start thinking: how “practice-intelligence” lets small firms work like big ones — without adding a single seat

The Firm 3 min read 29 Nov 2025
Technology

What Google Gemini 3.0 means for the future of accounting tech

The Firm 4 min read 29 Nov 2025
Career

Self-employed but struggling? These accountants share what helped them stay the course

The Firm 5 min read 29 Nov 2025
Advisory

Struggling with advisory? you’re not alone (and here’s how to fix it)

The Firm 6 min read 29 Nov 2025
Leadership

9 unmissable sessions and side events at DCPA25

The Firm 7 min read 29 Nov 2025
Hiring

Hiring your first employee: the revenue benchmarks, red flags, and growth tips for year 1

Navigating the first year of running an accounting firm can be daunting, especially when considering hiring your first employee. This article outlines essential revenue benchmarks and red flags to watch for, ensuring…

The Firm 6 min read 29 Nov 2025
Operations

Turn your spreadsheets into month-end machines

The Firm 3 min read 29 Nov 2025
Opinion

Would you buy your own accounting firm? Why most sellers overestimate their firm’s value

The Firm 5 min read 29 Nov 2025
Opinion

Clients don’t pay for 24/7 access, so why are you on call?

In the accounting profession, the expectation of 24/7 availability is becoming a troubling norm, often leading to stress and burnout among practitioners. This article explores how this "availability creep" can be…

The Firm 6 min read 29 Nov 2025
Advisory

App advisory that pays: Turn tech advice into a profitable service

Transform your tech advice into a lucrative revenue stream by formalising app advisory services, as highlighted by Rob Stone at the Growth Club Summit. Discover how tools like AppVentory can enhance visibility into…

The Firm 3 min read 29 Nov 2025
Leadership

Why Rachel Harris pays her team to fail - and thinks you should too

Rachel Harris of StriveX and Accountant She pays her marketing team to fail fast. Why, how she measures it without vanity metrics, and how to build the same habit in your firm.

Rachel Harris 6 min read 29 Nov 2025
M&A

Navigating M&A as an independent accounting firm

Nigel Adams 7 min read 29 Nov 2025
Leadership

Why adaptable mindsets will lead the next wave of accounting success

Kerry Agiasotis 3 min read 29 Nov 2025
Marketing

Is playing it safe killing your accounting brand?

Andrew Van De Beek 5 min read 29 Nov 2025
Tax

Individual tax returns are holding you back and killing your profitability

Individual tax returns (ITRs) can stifle your accounting practice, leading to burnout and low profitability. This article highlights how shifting focus from ITRs to higher-value clients can revitalise your business,…

The Firm 5 min read 29 Nov 2025
Operations

How to use the “Right People, Right Seats” strategy to build thriving teams

The "Right People, Right Seats" strategy is essential for accounting firms aiming to scale sustainably by aligning team members with roles that fit their strengths and values. By employing accountability charts and the…

Chad Davis 5 min read 29 Nov 2025
Operations

What happens when accounting firms stop resisting innovation and start embracing it

The Firm 2 min read 29 Nov 2025
Operations

Late payments are killing your clients’ momentum: Here’s how to flip the script

Joe McCord of Pinch on why late payments stall small businesses, and how accountants can move clients to pre-authorised payments and automation with a four-step framework.

The Firm 5 min read 29 Nov 2025
M&A

Independent firms vs private equity: Will small practices survive the accounting revolution?

James Gosling 4 min read 29 Nov 2025
Operations

How to tune your accounting engine so it deserves to scale

Amy Holdsworth’s test of whether a firm deserves to scale: lodgement, capacity, WIP and debtor targets to hit first, then re-pricing, boundaries and efficiency as a standing agenda item.

The Firm 5 min read 29 Nov 2025
Operations

Why EOS is the secret weapon for scaling accountancy firms

Kat Wellum-Kent 5 min read 29 Nov 2025
Operations

When life collides with practice: how to keep your firm afloat through personal crisis

In the face of personal crises, maintaining your accounting practice can feel overwhelming, but resilience is key. Rachel Fisch and Kylie Parker share invaluable insights on preparing for the unexpected, the importance…

The Firm 4 min read 29 Nov 2025
Advisory

How to build and scale a profitable advisory service for your accounting firm

David Ross of Direction Staffing Solutions on building a client advisory service step by step, from choosing your advisory flavour and low-risk first offers to KPIs, scaling and a CRM.

David Ross CA 4 min read 29 Nov 2025
Marketing

Why Jason Robinson says every accountant needs a podcast and a purpose

In 2024, accountants are evolving into thought leaders, and Jason Robinson advocates for the transformative power of purpose and podcasting. His insights reveal how sharing knowledge through platforms like podcasts can…

Jason Robinson 3 min read 29 Nov 2025
Leadership

When your practice feels like a prison: A letter to the despondent accountant

The Firm 4 min read 29 Nov 2025
Marketing

Mastering personal branding and content strategy (The ultimate guide)

Rachel Harris 7 min read 29 Nov 2025
M&A

Tips for successful post-completion integration in M&A

John Holliday of Pocknolls Accountants on the work after an M&A deal completes: integrating teams, branding, keeping clients, adjusting fees gradually and phasing in systems.

John Holliday 6 min read 29 Nov 2025
Operations

The biggest mistake accounting firm owners make when trying to scale

The Firm 4 min read 29 Nov 2025
Marketing

Marketing that attracts high-value clients (and repels the wrong ones)

Amanda C. Watts on marketing that attracts premium clients and puts off the wrong ones: saying what you are worth, building authority with real content and a premium client experience.

The Firm 3 min read 29 Nov 2025
Marketing

TikTok for accountants? How Natalie Lennon turned viral videos into business success

Natalie Lennon, founder of Two Sides Accounting, showcases how TikTok can transform accountants' branding and client engagement. By sharing authentic, educational content, she attracts ideal clients and generates…

Natalie Lennon 3 min read 29 Nov 2025
Marketing

Modern marketing for accountants: Why YouTube works (and how to start)

Davie Mach of Box Advisory Services on how YouTube helped take his firm past $3 million in turnover, and how to film in batches, train clients and staff, and capture emails.

The Firm 2 min read 29 Nov 2025
Career

Burnt out, underpaid, undervalued: the brutal reality behind one bookkeeper’s goodbye post

The Firm 5 min read 29 Nov 2025
M&A

7 lessons learned from tough acquisitions in M&A

John Holliday 4 min read 29 Nov 2025
Leadership

How David Boyar took a big bet and what accountants can learn from it

David Boyar's journey from banking to founding ChangeGPS highlights the importance of taking calculated risks in the accounting profession. At the Access All Areas event, he emphasises the evolving role of accountants…

David Boyar 3 min read 29 Nov 2025
Offshoring & Outsourcing

Think your offshore team is exempt from aussie laws? Think again

The Firm 7 min read 29 Nov 2025
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