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People & Culture

Careers, culture and the humans behind the numbers.

Opinion

You can’t fix a broken system with a cupcake

The article highlights the persistent inequities in the accounting profession and the broader business landscape, particularly regarding women.

Shaye Thyer 6 min read 6 Mar 2026

Tax

Should I Become a BAS Agent or a Tax Agent? Navigating Entry Pathways into the Accounting Profession

This article breaks down the BAS agent and tax agent pathways for overseas-qualified accountants, explaining the differences in scope, risk, and timing, and why many firms recommend BAS registration first to build…

The Firm 6 min read 30 Jan 2026
Industry News

The Big Four Are Shrinking. Mid-Tier Firms Are Exploding. The Data Tells a Wild Story.

The latest AFR Top 100 Accounting Firms list reveals a significant shift in the Australian accounting landscape, with the Big Four experiencing a decline while mid-tier firms like BDO and RSM thrive in a hypergrowth…

The Firm 7 min read 1 Dec 2025
Leadership

Building a Firm You Can Sell (or Step Away From)

The Firm 6 min read 29 Nov 2025
Leadership

Is private equity the only path for accountancy firms to survive?

Scott Heath 6 min read 29 Nov 2025
Leadership

What solo and micro firms really need to thrive

The Firm 3 min read 29 Nov 2025
Career

Surviving your first Xerocon: What you need to know before Brisbane 2025

The Firm 5 min read 29 Nov 2025
Operations

The rise of AI meeting agents in accounting: what tools are firms actually using?

The Firm 6 min read 29 Nov 2025
Hiring

Stop Hiring, Start Thinking: How “Practice-Intelligence” Lets Small Firms Work Like Big Ones — Without Adding a Single Seat

The Firm 3 min read 29 Nov 2025
Hiring

$40K to hire a client manager? Are accountants being ripped off?

The Firm 5 min read 29 Nov 2025
Leadership

How forward-thinking accountants will win the next wave of success

The Firm 2 min read 29 Nov 2025
Leadership

Why Rachel Harris pays her team to fail - and thinks you should too

Rachel Harris, founder of StriveX and Accountant She, advocates for a radical shift in the accounting industry by embracing failure as a growth catalyst. Her innovative "fail fast" strategy empowers her team to…

Rachel Harris 6 min read 29 Nov 2025
Career

Self-employed but struggling? These accountants share what helped them stay the course

The Firm 5 min read 29 Nov 2025
Technology

What Google Gemini 3.0 Means for the Future of Accounting Tech

The Firm 4 min read 29 Nov 2025
M&A

Navigating M&A as an independent accounting firm

Nigel Adams 7 min read 29 Nov 2025
Operations

How to tune your accounting engine so it deserves to scale

To scale your accounting firm effectively, it's crucial to first ensure your internal processes are robust and efficient. Amy Holdsworth's guide emphasizes the importance of a clean tech stack, strict boundaries, and…

The Firm 5 min read 29 Nov 2025
Marketing

TikTok for accountants? How Natalie Lennon turned viral videos into business success

Natalie Lennon, founder of Two Sides Accounting, showcases how TikTok can transform accountants' branding and client engagement. By sharing authentic, educational content, she attracts ideal clients and generates…

Natalie Lennon 3 min read 29 Nov 2025
Marketing

Why Jason Robinson says every accountant needs a podcast and a purpose

In 2024, accountants are evolving into thought leaders, and Jason Robinson advocates for the transformative power of purpose and podcasting. His insights reveal how sharing knowledge through platforms like podcasts can…

Jason Robinson 3 min read 29 Nov 2025
Operations

Web3 Accounting 101: A Beginner’s Guide for Brave Accountants

Discover how Web3 is revolutionising accounting by enabling decentralised transactions and digital asset management. This beginner's guide offers essential insights for accountants eager to embrace the future of finance…

Electra Frost 3 min read 29 Nov 2025
Technology

Why every accounting firm is becoming a mini software company

The Firm 4 min read 29 Nov 2025
Marketing

Is playing it safe killing your accounting brand?

Andrew Van De Beek 5 min read 29 Nov 2025
Advisory

Struggling with advisory? you’re not alone (and here’s how to fix it)

The Firm 6 min read 29 Nov 2025
Operations

How to use the “Right People, Right Seats” strategy to build thriving teams

The "Right People, Right Seats" strategy is essential for accounting firms aiming to scale sustainably by aligning team members with roles that fit their strengths and values. By employing accountability charts and the…

Chad Davis 5 min read 29 Nov 2025
Operations

What happens when accounting firms stop resisting innovation and start embracing it

The Firm 2 min read 29 Nov 2025
Tax

Individual tax returns are holding you back and killing your profitability

Individual tax returns (ITRs) can stifle your accounting practice, leading to burnout and low profitability. This article highlights how shifting focus from ITRs to higher-value clients can revitalise your business,…

The Firm 5 min read 29 Nov 2025
Leadership

Is partner buy-in outdated? Why young accountants are saying no to ownership

The traditional model of partner buy-ins is losing traction among young accountants, who prioritize flexibility and career growth over ownership stakes. As firms adapt, innovative pathways for leadership development are…

Allan Wilson 6 min read 29 Nov 2025
Opinion

Clients don’t pay for 24/7 access, so why are you on call?

In the accounting profession, the expectation of 24/7 availability is becoming a troubling norm, often leading to stress and burnout among practitioners. This article explores how this "availability creep" can be…

The Firm 6 min read 29 Nov 2025
Opinion

Why Tyler Caskey Refuses to Sell Himself on LinkedIn (And Still Lands Million-Dollar Clients)

Tyler Caskey's unconventional approach on LinkedIn challenges traditional self-promotion by prioritizing value over sales, landing him million-dollar clients. By implementing a "40-to-1" rule—posting 40 helpful insights…

Tyler Caskey 6 min read 29 Nov 2025
Operations

Why EOS is the secret weapon for scaling accountancy firms

Kat Wellum-Kent 5 min read 29 Nov 2025
Marketing

Personal branding feels gross, but here's why I do it anyway

Chad Barnier 5 min read 29 Nov 2025
Opinion

Would you buy your own accounting firm? Why most sellers overestimate their firm’s value

The Firm 5 min read 29 Nov 2025
M&A

Independent firms vs private equity: Will small practices survive the accounting revolution?

James Gosling 4 min read 29 Nov 2025
Hiring

Hiring your first employee: the revenue benchmarks, red flags, and growth tips for year 1

Navigating the first year of running an accounting firm can be daunting, especially when considering hiring your first employee. This article outlines essential revenue benchmarks and red flags to watch for, ensuring…

The Firm 6 min read 29 Nov 2025
Advisory

App advisory that pays: Turn tech advice into a profitable service

Transform your tech advice into a lucrative revenue stream by formalising app advisory services, as highlighted by Rob Stone at the Growth Club Summit. Discover how tools like AppVentory can enhance visibility into…

The Firm 3 min read 29 Nov 2025
Operations

Scaling with Soul: Safeguarding Culture as Your Firm Grows

As firms grow, maintaining a strong culture becomes crucial to avoid the pitfalls of rapid expansion. This article shares insights from industry experts on implementing deliberate hiring practices, establishing clear…

Jason Robinson 5 min read 29 Nov 2025
Operations

The real reason your practice management feel slow (and the 1 percent fixes that change everything)

Discover how small, incremental improvements can transform your accounting practice. Learn from expert Paul Murray about the power of marginal gains, leveraging existing tools, and fostering a culture of continuous…

The Firm 4 min read 29 Nov 2025
Advisory

How to build and scale a profitable advisory service for your accounting firm

Unlock the potential of your accounting firm by transitioning into advisory services with actionable insights from David Ross. This article outlines a step-by-step approach, from selecting your advisory niche to scaling…

David Ross CA 4 min read 29 Nov 2025
Leadership

9 Unmissable Sessions and Side Events at DCPA25

The Firm 7 min read 29 Nov 2025
Leadership

When your practice feels like a prison: A letter to the despondent accountant

The Firm 4 min read 29 Nov 2025
Marketing

Marketing that attracts high-value clients (and repels the wrong ones)

Unlock the secrets to attracting high-value clients and repelling the wrong ones with Amanda C. Watts' expert insights. Learn how to communicate your true value, establish authority through meaningful content, and…

The Firm 3 min read 29 Nov 2025
Marketing

Modern marketing for accountants: Why YouTube works (and how to start)

Discover how YouTube can transform your accounting practice by building trust and generating leads effortlessly. Davie Mach of Box Advisory Services shares practical tips to create engaging video content without…

The Firm 2 min read 29 Nov 2025
Operations

Late payments are killing your clients’ momentum: Here’s how to flip the script

Late payments significantly hinder the growth of small and mid-sized businesses, often by trapping cash in overdue invoices. This article explores actionable strategies for accountants to help clients shift their…

The Firm 5 min read 29 Nov 2025
M&A

Tips for successful post-completion integration in M&A

Successful post-completion integration in M&A is crucial for long-term success, as highlighted by John Holliday of Pocknolls Accountants. By focusing on team integration, strategic branding, client retention, and…

John Holliday 6 min read 29 Nov 2025
Operations

The biggest mistake accounting firm owners make when trying to scale

The Firm 4 min read 29 Nov 2025
Operations

When life collides with practice: how to keep your firm afloat through personal crisis

In the face of personal crises, maintaining your accounting practice can feel overwhelming, but resilience is key. Rachel Fisch and Kylie Parker share invaluable insights on preparing for the unexpected, the importance…

The Firm 4 min read 29 Nov 2025
Leadership

From solo start-up to a 38-strong remote firm: lessons from Onside Accounting’s rapid rise

Onside Accounting's journey from a solo start-up to a thriving remote team of 38 offers invaluable insights for aspiring firms. Founders Martin Brennan and Jordan Vickery share strategies on financial preparedness,…

The Firm 5 min read 29 Nov 2025
AI in Accounting

Turning ChatGPT Into the MVP of Your Accounting Firm

Unlock the full potential of ChatGPT in your accounting firm with Twyla Verhelst's practical insights. Discover the H.I.R.E. Framework and the MVP Ladder to transform AI from a simple tool into an essential team member,…

The Firm 5 min read 29 Nov 2025
Technology

Accountants can reconcile Xero faster with a simple Chrome extension - Here’s how to do it

Discover how a simple Chrome extension can improve Xero bank reconciliation for accountants by leveraging AI technology. This innovative tool offers quicker matches and clearer insights, streamlining the process while…

The Firm 4 min read 29 Nov 2025
Operations

Stop Drowning, Start Scaling: How Smart Firms Make Outsourcing & Podsourcing Pay Off

In a rapidly evolving accounting landscape, firms must embrace outsourcing and innovative delivery models to alleviate capacity strains and meet rising client expectations. By leveraging technology and understanding…

The Firm 6 min read 29 Nov 2025
Marketing

Mastering personal branding and content strategy (The ultimate guide)

Rachel Harris 7 min read 29 Nov 2025
Leadership

Why Adaptable Mindsets Will Lead the Next Wave of Accounting Success

Kerry Agiasotis 3 min read 29 Nov 2025
Career

Burnt out, underpaid, undervalued: the brutal reality behind one bookkeeper’s goodbye post

The Firm 5 min read 29 Nov 2025
Operations

Hidden Costs, High Rewards: A Straight-Talking Guide to 1% Efficiency for Accountants

The Firm 2 min read 29 Nov 2025
M&A

7 lessons learned from tough acquisitions in M&A

John Holliday 4 min read 29 Nov 2025
Operations

Turn your spreadsheets into month-end machines

The Firm 3 min read 29 Nov 2025
Leadership

How David Boyar took a big bet and what accountants can learn from it

David Boyar's journey from banking to founding ChangeGPS highlights the importance of taking calculated risks in the accounting profession. At the Access All Areas event, he emphasises the evolving role of accountants…

David Boyar 3 min read 29 Nov 2025
Offshoring & Outsourcing

Think your offshore team is exempt from aussie laws? Think again

The Firm 7 min read 29 Nov 2025
Pricing

When clients compare your fees to their last accountant and how to fix it

Clients often compare your fees to their previous accountant without considering the full scope of services provided. This article explores how to shift the conversation from price to value, offering strategies to…

The Firm 6 min read 29 Nov 2025
Leadership

Celebrating 50 Years of Smithink

The Firm 5 min read 29 Nov 2025
Tax

The $3 Million Super Tax Is Coming — And Accountants Are Furious

The Firm 5 min read 29 Nov 2025