The Firm is a media company for accounting professionals. We publish news, analysis, podcasts and videos about running an accounting or bookkeeping firm, run events, and keep a directory of the technology, coaching and outsourcing firms use, a jobs board and a marketplace for buying and selling firms.

Accounting and bookkeeping firm owners, partners and managers, and the teams who work with them, in Australia and around the world.

Yes. Articles, podcasts and videos are free, and so is the newsletter: one email every Friday, with a one-click unsubscribe.

How does The Firm make money?

Advertising, sponsorship and partner plans. Paid placement is labelled wherever it appears; our editorial standards page sets out how.

How can my company work with The Firm?

You can advertise to our audience, list your product in the technology directory, post roles on the jobs board, or get in touch about campaigns and event partnerships through our contact page.

The Firm

About The Firm

The Firm is a media company for the people who run accounting and bookkeeping firms: owners, partners, managers and their teams, in Australia and around the world. Our newsletter goes to nearly 32,000 accounting professionals every Friday.

Regulators tell firms what the rules are. Vendors tell firms which tool to buy. We cover what comes next: how to run the work profitably, how to scope it, and how to decide what to charge for it. We don’t publish what firms should charge; our editorial standards explain why.

What we cover

AI and technology

What firms are actually building and buying, and what it does to the work and the fee.
Tax and compliance changes

New rules and deadlines, explained for the firm that has to do the work and price it.
Pricing and practice

How to scope, package and run the work profitably, from firms doing it now.
People and careers

Hiring, offshoring, leadership and the careers of the people in accounting.
Deals and succession

Who is buying, selling and merging, and what owners should know first.
Events

A calendar of accounting events worth the time, and our own summit.

Around the journalism: a technology directory, a jobs board, a marketplace for buying and selling firms and an events calendar. Our AI in Practice summit in June 2026 had 1,850 registrations for 17 sessions.

The people

Who writes The Firm

Trent McLaren

Publisher
Jordan Vickery

Writes for The Firm

The Firm newsroom

Articles bylined “The Firm newsroom” are published by the team rather than a single named writer. They are held to the same standards as everything else, including how we use AI in drafting.

Practitioners write for us too: see every contributor.

How we work

Our standards

Editorial standards

Sourcing, how we use AI, corrections and updates, sponsorship labelling and conflicts.
Corrections

Our corrections policy, the public log, and how to report a mistake.

Want to reach our audience? See advertising or get in touch.

Common questions

Frequently asked questions

What is The Firm?: The Firm is a media company for accounting professionals. We publish news, analysis, podcasts and videos about running an accounting or bookkeeping firm, run events, and keep a directory of the technology, coaching and outsourcing firms use, a jobs board and a marketplace for buying and selling firms.
Who is The Firm for?: Accounting and bookkeeping firm owners, partners and managers, and the teams who work with them, in Australia and around the world.
Is The Firm free?: Yes. Articles, podcasts and videos are free, and so is the newsletter: one email every Friday, with a one-click unsubscribe.
How does The Firm make money?: Advertising, sponsorship and partner plans. Paid placement is labelled wherever it appears; our editorial standards page sets out how.
How can my company work with The Firm?: You can advertise to our audience, list your product in the technology directory, post roles on the jobs board, or get in touch about campaigns and event partnerships through our contact page.