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The Firm — AI in Practice Summit, powered by Vinyl

The accounting industry's AI playbook — in 17 sessions.

Every talk from the AI in Practice Summit, distilled into plain-English summaries, key lessons and full transcripts — so wherever you are with AI, you can take the next step with confidence. Recorded and transcribed by Vinyl.

17
Sessions
20
Speakers
10
Tracks

Powered by Vinyl

New to AI? You're in exactly the right place.

These are real accountants and bookkeepers — not vendors — sharing how they're using AI in their firms, explained from the ground up. No experience needed: every session has a plain-English summary, the key lessons, the tools mentioned, and a full, searchable transcript. Watch one, try a single idea, and build from there.

Attend · Summit sessions

All sessions

Filter by track or search for a speaker, topic or tool.

Showing 17 of 17 sessions

Vibe Coding AI Session 01

Build Your First Internal AI Tool — A Beginner-Friendly Live Demo

A non-developer accountant shows how he built 40+ internal tools with Lovable and Claude, then live-builds a tax deadline tracker from a single prompt.

ML

Mike Libbey

42 min Summary & transcript →
Pricing Vibe Coding Session 02

Price With Confidence — Build Your Firm's Own Pricing Tool Live

A CPA builds a firm pricing calculator live in Claude — feeding it a discovery checklist, framework docs and meeting transcripts so it prices clients profitably without hallucinating.

AP

Anderson Peter George

45 min Summary & transcript →
Advisory AI Session 03

Stop Missing Advisory Opportunities — How AI Turns Your Meeting Transcripts Into a Growth Engine

Trent McLaren shows how to mine client meeting transcripts for five advisory signals and turn them into prioritised, sellable services using Claude and Vinyl.

TM

Trent McLaren

37 min Summary & transcript →
Vibe Coding AI Session 04

From AI Idea to Real App — How to Move Beyond Proof of Concept

Nick Ferguson's framework for taking an AI idea from a localhost proof of concept to a real, scalable app: define the problem, scope with DRAFT, and structure your data.

NF

Nick Ferguson

48 min Summary & transcript →
Vibe Coding Workflow Session 05

Watch It Get Built — A Client Onboarding Tool Created Live From Scratch

Brian Clare builds a client tax-intake tool live in Lovable using 11 plain-English prompts — no code — with AI conditional questions and document verification.

BC

Brian Clare

51 min Summary & transcript →
Keynote
Keynote AI Session 06

Accountants at the Frontier — AI, Trust, and the New Role of the Profession

Electra Frost on why accountants — as stewards of public trust — should build with AI, study Bitcoin, and become the verifiable "qualified human" that AI agents must find and pay.

EF

Electra Frost

45 min Summary & transcript →
Vibe Coding AI Session 07

I Vibe Code. You Probably Shouldn't (Yet) — What Accountants Need to Get Right First

Two practitioners who vibe code daily explain why most accountants shouldn't yet — the real risks, where it genuinely helps, and how to build safe, deterministic utility apps.

DS
JG

Dave Sellick & Jonathan Gaunt

50 min Summary & transcript →
AML Workflow Session 08

Generating AML Risk Assessments Using AI in Minutes

Corey Cacic and Trent McLaren show how to capture AML risk-assessment answers in a recorded discovery call and use AI to draft the assessment in minutes.

CC
TM

Corey Cacic & Trent McLaren

45 min Summary & transcript →
Tech Stack AI Session 09

The Practitioner's AI Stack — 12 Months of Real Implementations

Ben Walker on 12 months building dozens of AI systems at his 35-person firm: context-rich Claude, SOPs from meetings, AI review, AML, and owning your IP.

BW

Ben Walker

47 min Summary & transcript →
AI Advisory Session 10

Claude Training for Accountants — AI That Works With the Systems Your Firm Runs On

Twyla Verhelst shows accountants how to use Claude with the systems firms already run on — building SOPs, advisory prep, and dashboards with intention, not just tricks.

TV

Twyla Verhelst

48 min Summary & transcript →
Vibe Coding AI Session 11

Real Firms, Real Builds — What Accountants Are Creating With AI Vibe Coding Right Now

Three accountants on what they've actually built with AI vibe coding — client portals, payroll tools, a Xero operating system — plus the bugs, the build-vs-buy line, and one tip each.

KJ
PM
LM

Katie Johnson, Peter Magna, Liam McNamara & Trent McLaren

49 min Summary & transcript →
Workflow Tech Stack Session 12

Ignition + Vinyl + Claude — I Built 2 Proposals in Under 4 Minutes Using MCP

Ben Walker demos the Ignition MCP with Claude and Vinyl — repricing, bulk engagement-term updates, and drafting proposals from meeting transcripts in minutes.

BW

Ben Walker

51 min Summary & transcript →
Vibe Coding Advisory Session 13

How to Build a Financial Planning App in 60 Minutes... Without Writing Code

Mark Wickersham, a chartered accountant who can't code, shows how to plan and vibe-code a working month-end review app live using a ChatGPT-built PRD and Lovable.

MW

Mark Wickersham

60 min Summary & transcript →
AI Keynote Session 14

No AI Is Ever Going to Jail for You

Damon Anderson on why trust and liability — not the best model — decide who wins AI in accounting, the rise of orchestration engines, and the coming Great Reset.

DA

Damon Anderson

55 min Summary & transcript →
Practice Management Workflow Session 15

5 Things You're Doing Manually in Karbon (and How AI Can Do Them for You)

Beau from Growthwise demos five manual Karbon tasks AI can handle — data clean-up, time dashboards, work reassignment, email-to-work-items and client SMS — via exports and a custom MCP server.

B

Beau

48 min Summary & transcript →
AI Tech Stack Session 16

Copilot vs Claude — What Actually Happens When You Run the Same Task in Both

Inbal Rodnay runs the same tasks in Claude and Microsoft Copilot — invoice processing, inbox triage, Excel dashboards — to show why most firms should stay on Copilot.

IR

Inbal Rodnay

50 min Summary & transcript →
Keynote Practice Management Session 17

Scaling Ahead of AI — Timing, Positioning, and Building Long-Term Upside

Martin Brennan on why he sold Onside to an AI roll-up, how firms should judge timing, and what scaling ahead of AI really demands of founders.

JV
MB

Jordan Vickery & Martin Brennan

45 min Summary & transcript →
Read · The speakers

20 practitioners on the mic

Accountants, bookkeepers and builders — the people actually doing this work in their firms.

Speaker
Mike Libbey
Partner & COO · YBL
Speaker
Anderson Peter George
Co-founder · Quanto
Speaker
Trent McLaren
Co-founder · Vinyl
Speaker
Nick Ferguson
Head of Professional Services & AI Solutions · Strategic Group
Speaker
Brian Clare
Founder · Blueprint Accounting
Speaker
Electra Frost
Public practitioner & accounting technologist · Electrify / Digital Playhouse Foundation
Speaker
Dave Sellick
Founder · Siggrove
Speaker
Jonathan Gaunt
Founder · Socket
Speaker
Corey Cacic
Founder & Lead Developer · Annature
Speaker
Ben Walker
Founder & Director · Inspire Accountants
Speaker
Twyla Verhelst
VP of Industry Relations & Community · Karbon
Speaker
Katie Johnson
Founder & CEO · AFI Balance
Speaker
Peter Magna
Sales & Marketing Director · Iridium Business Solutions
Speaker
Liam McNamara
Co-founder · Project Everence
Speaker
Mark Wickersham
Chartered accountant & founder · Effective Pricing
Speaker
Damon Anderson
Founder & Author · A to Z of AI Accounting Software
Speaker
Beau
Partner · Growthwise
Speaker
Inbal Rodnay
Founder & AI advisor · Theory and Motion
Speaker
Jordan Vickery
Co-founder · Vinyl
Speaker
Martin Brennan
Founder · Onside Accounting and Tax
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