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M&A Diaries

Selling Your Accounting Firm? Avoid These 3 Costly Mistakes

Hosted by James Gosling · With Julie Wilkinson · 8 July 2025

Thinking of selling your accounting firm? of M&A Diaries, host James Gosling sits down with acquirer and exit strategist Julie Wilkinson to unpack what really makes a firm attractive to buyers — and why so many leave money on the table. If you're looking to sell, scale, or take investment, this is the blueprint you can't afford to miss.


Why acquirers want an asset, not a job — and how to become one

The truth about revenue multiples vs. EBITDA in sub-£1M deals

3 hidden traps that quietly destroy your valuation

How to restructure your team for better margins and less stress

Julie’s “Consult for Equity” model that boosts sale price before the deal

The exact reports every buyer will want to see — and how to prep them


Whether you’re planning to sell in 2 years or 10, the groundwork starts now. This conversation will give you the insight — and the urgency — to prepare properly.


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