Pricing
8 articles, newest first.
Should your accounting firm publish its prices online?
Whether to publish prices is a decision about which enquiries you want and which conversations you are willing to have before the first meeting. This guide lays out the trade-offs, the four positions a pricing page can…
How to raise your prices: the timeline, the letter, the pushback
Most firms that know they are underpriced delay the increase because they fear the conversation, not the number. This guide covers how to decide who moves and by how much, the notice timeline, a fee increase letter…
Get paid before you send the draft: the four rungs of collection
A client took the figures off a draft return, lodged it themselves and skipped the bill. The four rungs of collection, and what to change in the engagement letter and onboarding.
An AI drafted a tax return from a W-2. Now price your work
OpenAI's GPT-6 Astra launch on 3 September 2026 included the model completing a federal tax return in a browser from a W-2. The task it automated is the cheapest part of a compliance engagement, and the useful response…
How much does an accountant cost? The honest guide for businesses (and what it says about firm pricing)
Typical accountant fees in 2026 in the US, Australia and the UK, from a simple tax return to full-service support, and how accountants set those prices, for clients and firm owners alike.
Xero price increase 2026: what changed on 1 July and what it costs your firm
From 1 July 2026 Xero raised prices on every Australian business plan: Ignite from $35 to $37, Grow from $75 to $78, Comprehensive from $100 to $107 and Ultimate 100 from $272 to $300, all including GST. It also removed…
When clients compare your fees to their last accountant and how to fix it
Clients often compare your fees to their previous accountant without considering the full scope of services provided. This article explores how to shift the conversation from price to value, offering strategies to…
How to value price bookkeeping and annual accounts with confidence
Mark Wickersham’s three-step plan for moving bookkeeping and annual accounts from hourly billing to value pricing: add clear value, offer three packages and tell the story well.
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