Marketing that attracts high-value clients (and repels the wrong ones)

Tired of being the best-kept secret? Wondering why clients who should be working with you are going elsewhere? In this punchy and practical session, Amanda Watts, Founder of the Business Advisor Academy, unpacks how accounting and bookkeeping firms can attract premium clients while politely sending the wrong ones packing. Spoiler alert: it’s not about lowering your prices or spending hours dancing on social media. Amanda shares how to position yourself as the go-to expert, build long-term trust, and create authority that attracts clients who value what you do. She explains why short-form content might be costing you sales, how to ditch "vampire clients", and why building a brand that reflects your worth is the real game-changer. Whether you're overworked, underpaid or just ready to stop relying on word of mouth, this session will help you reset your message, attract the right people, and finally build a practice that gives you more profit with fewer clients. Watch now and start marketing like a premium brand. #AmandaWatts #PremiumClients #AccountingMarketing #BookkeepingSuccess #AuthorityBuilding #BusinessAdvisorAcademy #AccountingPracticeGrowth #GrowthClub #ClientAttraction #ValueBasedPricing #AccountantsInBusiness #MarketingTipsForFirms #TheFirm