ChatGPT as your pricing coach How to package, position and communicate your value

Pricing got you in a twist? In this session, Mark Wickersham, Founder of Effective Pricing, reveals how firms can finally get confident about pricing using AI. If you’ve ever second-guessed your fees or worried that clients are “too price sensitive,” this is your wake-up call. Mark shares why most firms undercharge, how AI like ChatGPT can become your pricing coach, and practical steps to create value-based packages clients will actually want. Expect real talk, laugh-out-loud moments, and instantly usable tips for packaging, positioning and communicating your value. If you want to work fewer hours and make more money, without losing your edge in a rapidly changing industry, this one’s for you. Ready to build pricing confidence and attract higher-value clients? Watch the video now.