AI + human touch: How to balance tech and relationships in your firm

Is AI coming for your job, or could it be your new favourite team member? In this session, Jared Brintz, Senior Marketing Manager at Intuit, dives into how accounting and bookkeeping firms can embrace AI without losing the personal touch that clients know and trust. From automating admin headaches to boosting your financial confidence, Jared shares how tech can make life easier, not colder. He also lifts the lid on how Intuit is investing billions in AI and what that means for your practice today not ten years from now. You'll hear the funny side of AI mishaps, the serious potential behind it, and why the human touch still reigns supreme in client relationships. Whether you’re curious, cautious or ready to dive in headfirst, this session is packed with relatable stories, practical takeaways and a strong message: it’s not about man versus machine. It’s about using both. Want to save time, grow smarter and keep clients happy? This one's for you. 🔔 Subscribe to The Firm for more insights from Growth Club #AccountingAI #BookkeepingTips #ClientRelationships #GrowthClub #IntuitQuickBooks #FutureOfAccounting #AIandHumans #TechForAccountants #SmallFirmGrowth #AccountingPractice