Single track
Every attendee sees every session. There is no competing room drawing your audience away. In a multi-track event a session sponsor reaches a fraction of the room. Here you reach all of it.
11 & 12 November 2026 · Virtual · Single track
Sponsorship prospectus
AI in Practice: What Worked, What’s Next. Two days on what AI was actually worth to firms in 2026, and what to do about 2027.
Dates
11 & 12 Nov
2026
Format
Virtual
Single track
Cost to attend
Free
CPD verified
All tiers close
14 Sept
2026
Attend · The event
What you’d be sponsoring
- Dates
- Wednesday 11 and Thursday 12 November 2026
- Time
- 10:00am to 4:15pm AEDT, both days
- Format
- Virtual, single track
- Cost to attend
- Free
- CPD
- Verified hours per session via Accrediwise
- Theme
- What AI was worth to firms in 2026, and what to do in 2027
- Audience
- Accountants, bookkeepers, firm owners and team members across Australia and New Zealand. Sole practitioners through to firms of 20+ staff.
- Registrations
- 2,000 target
- June benchmark
- 1,850 registrations (2,063 including late registrations for replays)
Partner · The case
Why this one is worth more than previous summits
Three things changed, and they set the value of a slot.
Two days, not one
Double the exposure window across pre-event, live and post-event promotion.
The audience buys after November
Firms are planning 2027 spend during these two days. A sponsor in front of them at the moment the budget question is live is a different conversation to one in March.
Read · The receipts
June, in numbers
The first AI in Practice Summit drew 1,850 registrations (2,063 including late sign-ups for the replays). 82% of them were accountants or bookkeepers — this is a practitioner audience, not a vendor room.
2,484
Unique views, live
1,530
Unique views, replay
35.47 mins
Avg. duration, live
96.60 mins
Avg. duration, replay
Who registered
- Accountant 1,234
- Bookkeeper 259
- Other 180
- Consultant 104
- Software vendor 45
- Student 6
Firm size
- Solo — just me 282
- 1–3 395
- 4–10 478
- 11–20 266
- 21–50 201
- 51–100 91
- 101+ 115
Attendance
- Attended a broadcast or a replay 986
- Attended a broadcast 762
- Attended a replay 666
Source: HeySummit analytics for the June 2026 AI in Practice Summit. Registration questions were optional, so the role and firm-size counts cover the registrants who answered them.
Partner · Slots
Tier summary
All figures AUD, exclusive of GST. The Firm’s database: 20,000 AU, 35,000 global.
| Inclusion | Platinum | Gold | Silver | Bronze |
|---|---|---|---|---|
| Slots | 1 | 3 | 4 | 5 |
| Investment | $12,500 + GST | $6,500 + GST | $4,500 + GST | $2,500 + GST |
| Stage time | 45 min session | 45 min session | Panel seat | 5 min spotlight |
| Attendee data | Full event | Own session | Panel opt-ins | Spotlight opt-ins |
| Mentions in session | Special mention in every session over two days | Mention on sponsor slide — every session | No | No |
| Logo on website | Yes, top position | Yes | Yes, with link | Yes, with link |
| EDM inclusion | All sends | Pre-event sends | Pre-event sends x2 + Recognition email | Pre-event sends x1, Recognition email, and Thank you email |
| Solus EDM sends | 2 x solus EDM | 1 x solus EDM | None | None |
Read · What each tier includes
The tiers in full
1 slot
only
only
Tier 01 · One slot
Platinum
1 available
$12,500 + GST
Premium visibility
- Company logo integrated into the event website, top position
- Premium logo placement on all event materials
- “Powered by” placement in the page hero
- Verbal recognition during opening and closing remarks, both days
Content & engagement
- One 45-minute session across the two days
- Guaranteed representation on the sponsor panel
- Named intro and bumper on the sponsored session
Lead generation
- Complete attendee data with contact information, subject to registrant opt-in
- Post-event analytics on attendee engagement across the full event
Additional benefits
- 2x Solus EDM to the 20,000 AU database, 35,000 global database
- Inclusion in the post-event recording package
- First right of refusal on the next event
- First right of refusal on special projects
Tier 02 · Limited to 3 sponsors
Gold
3 available
$6,500 + GST
Premium visibility
- Logo placement on event materials
- Inclusion in pre-event marketing emails
- Named intro on your session: “This session is brought to you by [sponsor]”
- 20 to 30 second bumper before your session starts
Content & engagement
- Host one 45-minute session on the main agenda, in front of the full audience
- Introduce one other session on the agenda
- Offer downloadable resources to session attendees
- Offer a call to action and QR code during your session
Lead generation
- Session-specific attendee data with contact information, subject to registrant opt-in
- Analytics on attendee engagement for your session
- Post-event report on registrations, live attendance and replay views for your slot
Additional benefits
- Custom-designed digital assets to promote your participation
- Recognition in post-event thank you communications
- Your session included in the post-event recording package
The one condition
Your session must include a client co-presenter sharing measured results: build cost, hours saved, revenue won, or what failed. The Firm helps you identify and prepare the co-presenter. This is the format that converts, because a customer saying it lands harder than a vendor saying it.
Tier 03 · Limited to 4 sponsors
Silver
4 available
$4,500 + GST
Premium visibility
- Logo and link on the event website
- Mention in the sponsor recognition email
- Introduce one keynote speaker
Content & engagement
- A seat on the sponsor panel, one 45-minute session shared across all four Silver sponsors
- The panel runs on questions submitted by registered attendees, moderated by The Firm
- Offer a special promotion to attendees
Lead generation
- List of opt-in attendees from the panel session
- Engagement analytics for the panel
Additional benefits
- Custom-designed digital assets to promote your participation
- Recognition in post-event communications
How the panel runs
The framing is “What to build first in 2027”. Questions come from registered attendees and a moderator from The Firm keeps the conversation on decisions rather than product. It is a credibility slot, not a demo slot, and it is sold on that basis.
Tier 04 · Limited to 5 sponsors
Bronze
5 available
$2,500 + GST
Premium visibility
- Logo and link on the event website
- Logo in the sponsor row on all event materials
- Named in the sponsor recognition email
- One social mention across The Firm’s channels during the promotion run
Content & engagement
- A 5-minute spotlight in the Sponsor Speed Round, a 30-minute session shared across all five Bronze sponsors
- Offer a call to action and QR code during your spotlight
- One resource or offer included in the attendee resource pack sent with the recordings
Lead generation
- Opt-in attendees from your spotlight: anyone who scans your code or requests your resource
- Aggregate event report: total registrations, attendance and engagement
Additional benefits
- Recognition in post-event thank you communications
- Your spotlight included in the post-event recording package
How the Speed Round runs
It sits on the main stage in the 1:00pm to 1:30pm break on day one, as optional programming. Attendees who want a break take one. Attendees who want to see what is new stay in the room. Format rules: a hard five-minute cap. One slide deck template supplied by The Firm.
Listen · The terms
What we ask of sponsors
These terms go into every agreement. They are what keeps the audience trusting the agenda, which is what makes a slot worth buying.
-
No sales demos in session slots
Sessions are built on evidence. A sponsor may nominate a client to co-present, which is the format that actually converts.
-
Editorial independence runs both ways
The Firm does not approve sponsor content, and sponsors do not approve The Firm’s content. Speaker selection for unsponsored sessions stays independent.
-
One tier per company
A Gold sponsor cannot also hold a Silver or Bronze slot.
-
Attendee data is opt-in only
Registrants tick a separate box to be shared with sponsors. Sponsors receive only those who opted in.
-
Materials deadline is 21 September
Logos, bios, session outlines and co-presenter details.
Watch · The run
Key dates
| Date | Milestone |
|---|---|
| 7 September | Prospectus live, outreach opens |
| 14 September | All tiers close: Gold, Silver and Bronze confirmed |
| 14 September | Speed Round confirmed |
| 18 September | Sponsor materials due |
| 21 September | Registration page live, sponsors named, launch EDM |
| 25 September | Session outlines and co-presenters confirmed |
| 11 & 12 November | Event |
| By 19 November | Sponsor reporting delivered |
Next steps
Three Gold slots, four Silver seats, five Bronze spotlights.
Tell us the tier and we will hold it while the paperwork moves. Every tier closes on 14 September 2026 and slots are allocated in order of confirmation.
- Contact
- Trent McLaren · trent@letsjourney.io
- Rather talk it through?
- Book a call →