In a world where accountants are often stereotyped as dull and traditional, Natalie Lennon, founder of Two Sides Accounting, is breaking the mould - one TikTok video at a time.
With over 22,000 followers and a thriving accounting firm, Natalie has proven that social media, and especially TikTok, is not just for the kids; it’s a goldmine for business growth.
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Why TikTok works for accountants
Natalie took the leap onto TikTok during the pandemic, a time when many businesses struggled to stay afloat. She started by creating short, educational, and sometimes humorous videos to demystify tax laws and accounting practices. Her authenticity and relatability struck a chord with viewers.
“TikTok allows you to show your personality while sharing your expertise,” says Natalie. “It’s an incredible platform to connect with your ideal clients.”
From cringe to confidence
When Natalie first started, her videos weren’t polished, and she often felt cringey about posting them. But she quickly realised that the key wasn’t perfection - it was consistency and authenticity.
“Your audience values realness. Even if your first videos make you cringe, they’re an essential step in building your brand.”
The secret to a personal brand that converts
Natalie’s personal brand didn’t happen overnight. It evolved organically, starting with a pink jacket she wore in a few videos. Over time, it became her signature look, making her instantly recognisable.
“Your personal brand is about being memorable and true to yourself. For me, it’s my pink jacket and my straightforward, no-nonsense advice.”
Her videos now regularly generate leads, attracting ideal clients who value her approachable style and expertise.
Tips for accountants who want to start
Natalie’s journey offers a roadmap for accountants looking to step into the social media spotlight:
• Start small: Begin with a single platform you’re comfortable with, like TikTok or LinkedIn.
• Repurpose content: Use tools like Buffer to cross-post videos across multiple platforms.
• Focus on your ideal client: Share content that answers the questions your best clients are already asking.
• Embrace imperfection: Authenticity beats perfection every time. Post your content even if it’s not flawless.
• Track your results: Use simple forms or tools to understand where your leads are coming from.
Turning social media into a lead machine
Natalie’s TikTok success goes beyond views and likes. She now receives an average of four high-quality leads per month directly from her videos.
“I no longer have to chase clients or justify my value. The right clients come to me because they already know, like, and trust me through my content.”
Take the leap
Natalie Lennon’s story is proof that accountants don’t need to rely solely on traditional methods to grow their firms. By embracing social media, showing up authentically, and sharing valuable insights, you can attract the clients you want and build a brand that stands out.
So, what are you waiting for? It’s time to stop scrolling and start posting. Your ideal clients are waiting to discover you.
Hear more from Nat on our latest podcast episode of Statement Brand, listen here now.
