Intuit Connect: dates, cost and whether it's worth the flight
Intuit's flagship conference for accounting professionals. For most Australian firms the honest answer is that this is not your event — but there are three specific cases where it clearly is.
Updated 3 August 2026
Upcoming
| Event | Dates | Venue | Tickets |
|---|---|---|---|
| Intuit Connect 2026 | 26–28 October 2026 | ARIA Resort & Casino, Las Vegas | From US$1,395 individual; group rates for 5+ |
The Australian caveat, stated plainly
QuickBooks holds a much smaller share of the Australian market than Xero or MYOB. Intuit Connect is, reasonably enough, an Intuit event — QuickBooks, the Intuit Enterprise Suite and Intuit's AI tooling. If your practice runs on Xero and MYOB, a large share of the programme is a roadmap for software you do not use.
Add international flights and several nights in Las Vegas and the ticket becomes the smallest line in the budget. That is the calculation to run before the CPD hours tempt you.
Should you go?
Australian firm with no QuickBooks clients
Skip it. This is not your event.
QuickBooks has a materially smaller share in Australia than Xero or MYOB, and Intuit Connect is a QuickBooks and Intuit Enterprise Suite event first. Add flights to Las Vegas and it is an expensive way to hear a roadmap for software you don't run.
Firm with a real QuickBooks book
Worth it once, then judge by what shipped.
The product announcements and the direct access to Intuit product people are the value. Go once, see whether the roadmap you were shown actually arrives, and let that decide whether you go again.
Firm serving US clients
Yes — and treat it as market research, not training.
If you service US entities, this is where the US small-business accounting market gathers. The sessions matter less than understanding how US firms are pricing and packaging, which is genuinely different.
App developer or partner
Different calculation entirely.
For anyone building on or selling into the Intuit ecosystem, the partner access and the exhibitor floor are the reason to attend, and the maths has nothing to do with CPD.
Closer to home? See the Australian circuit or our Xerocon hub.
Frequently asked questions
- When and where is Intuit Connect 2026?
- Intuit Connect 2026 runs 26–28 October 2026 at the ARIA Resort & Casino in Las Vegas. It is Intuit's flagship annual conference for accounting professionals and business advisors, covering QuickBooks, the Intuit Enterprise Suite and Intuit's AI tooling. Individual passes start from US$1,395, with discounted group pricing for five or more attendees.
- Is Intuit Connect worth it for Australian accountants?
- For most, no. QuickBooks holds a much smaller share of the Australian market than Xero or MYOB, so a large part of the programme covers software the average Australian practice does not run — and the cost of getting to Las Vegas is substantial on top of the ticket. It becomes worthwhile if you have a genuine QuickBooks client base, if you service US entities, or if you build or sell into the Intuit ecosystem.
- How much does Intuit Connect cost?
- Individual passes start at US$1,395, with discounted group pricing available for five or more attendees. For Australian firms the ticket is the smaller part of the cost — international flights, several nights in Las Vegas and the time out of the practice will typically exceed it several times over, which is worth modelling before committing.
- Is there a free way to follow Intuit Connect?
- Intuit has run a free virtual companion event for accounting professionals alongside the in-person conference, which is a reasonable way to catch the product announcements without the travel. For most Australian practitioners, following the announcements remotely captures nearly all of the value that is actually relevant to them.